Being social and interactive is both a destiny and a fortune for mankind. Involvement in people is also an essential key to survival. However, in modern times, ways of making friends and getting in touch with people have changed and there are also online solutions. People are naturally attracted to the idea of being socially active via the Internet. Fortunately, we have rich opportunities for social networks online – social media applications.
Mobile devices have greatly contributed to this growth. Social media platforms are where friendship and relationships flourish and grow seriously without seeing people in flesh and blood.
Popular social media apps
This is easily the largest social networking site in the world and one of the most widely used. And Facebook was perhaps the first to exceed the milestone of 1 billion user accounts.
Besides the ability to network with friends and family, you can also access various Facebook apps to sell online and you can even market or promote your business, brand and products by using paid Facebook ads.
Recently, Facebook has lost the trust of millions of users by giving third parties access to the personal data of more than 87 million users. This is a huge breech of trust and has created a sense of unease among the public of the social media platform. So much so that there is now a #deletefacebook campaign where people are completely removed from Facebook and use other networks instead.
YouTube is a video-sharing platform where users watch a billion hours of video every day. To get started, you can create a YouTube channel for your brand where you can upload videos for your subscribers to watch, comment on, and share.
YouTube (owned by Google) is not only the second largest social media site, but is also often known as the second largest search engine after Google.
WhatsApp is a messaging app used by people in more than 180 countries. Initially, WhatsApp was only used by people to communicate with family and friends. Gradually, people began to communicate with companies through WhatsApp.
WhatsApp has expanded its business platform to enable companies to have a good business profile, provide customer support and share updates on their purchases with customers. For small businesses it has built the WhatsApp Business app, while for medium and large businesses it has the WhatsApp Business API.
Messenger used to be a messaging function within Facebook, and since 2011 Facebook has turned Messenger into a standalone app and greatly expanded its functions. Companies can now advertise, create chatbots, send newsletters, and more on Messenger. These features have given companies a host of new ways to connect with their customers.
Evernote is a cloud-based note app that lets you take and share multimedia notes with anyone on your team. The Evernote mobile app makes it easy to insert images, links and videos so you can brainstorm from any angle and plan your next great social campaign.
Twitter has also revolutionized online socialists by paving the way for the transmission of messages on social platforms, redefining them as “tweets,” a short text message of up to 140 characters. Users used Twitter to create a real profile, share their expressions, messages, updates or content with the world.
On Twitter, companies and marketers can run their clusters and promote their services for increased customer engagement with keywords in the form of hashtags. The app also allows you to shop directly through tweets without visiting the store.
According to Facebook, if there’s another social networking app that caused a stir, it’s Instagram. It was thought that Instagram had a unique leverage effect because it allowed users to share photos and videos. Users enjoyed the idea of capturing the best and most important moments of their lives and sharing them in the app. Instagram allows you to take a snapshot with your phone’s camera and turn it into a work of art using the various filters you can apply. You can even publish them on other popular media such as Facebook and Twitter and use them as your investable marketing platform.
Pinterest runs on pins, so if you have interesting project ideas or other fascinating stories, you can simply put them on your personal board. It is used as a photo sharing and visual bookmarking social media app, where you can store posts and even upload your ideas.
You can promote a blog story under a post, share DIY tasks like DIY inspiration and recipes, define travel plans, and more with pinboards on Pinterest.
When it comes to considering a professional networking platform, LinkedIn is hard to beat as it is by far the invincible in this category. LinkedIn is available in 20 languages and is often sought by active professionals around the world or by enthusiastic jobseekers looking for jobs, new opportunities or expanding their existing professional network of people.
It is an ideal platform to accompany companies, outstanding HRs and influential executives who often follow their insights or industry trends through the LinkedIn blog. LinkedIn has more than 400 million profiles.
Tik Tok (also known as Douyin in China) is an emerging social music video network. In the first quarter of 2018, it was the most downloaded app in the world, beating Facebook, Instagram and other social media apps.
My first impression is that it looks like Instagram for short music videos (although I’m sure it’s more than that). Users can record, edit, and add music and special effects for up to 60 seconds.
Snapchat is a social media app that focuses on sharing photos and short videos (known as snaps) between friends. It popularized the Stories format, which eventually spread to other social media platforms like Instagram. But the rise of Instagram Stories seemed to have hampered the growth of Snapchat and the interest of marketers in using Snapchat for their brands in general.
Telegram is similar to most social messaging applications and is often known for how secure it is as a messaging app.
There are several ways that brands can use the telegram, in addition to individual customer care. For example, brands can create chatbots for the Telegram platform or use Telegram’s channel function to send messages to an unlimited number of subscribers.
This interest-based social networking platform, owned by the technology giant Alphabet (Google), allows you to stay in touch with people by sharing messages, photos, videos, useful links to websites, and so on. It also extends support for video conferencing through hangouts and allows companies to promote their brands and products through Google+ business sites.